Cali Solorio Joins Ottobock as Marketing Manager
Cali Solorio has taken a role supporting new product introductions for the orthopedic rehab business of Austin, Texas-based Ottobock, as the company’s new marketing manager. The company says it will also look to Solorio to add expertise to its product life cycle management.
Solorio previously was senior marketing manager for another Austin-based company, Inova Labs, a developer of products for patients with respiratory conditions. Ottobock reports that while at Inova Labs, Solorio helped grow the company’s product portfolio by 500%. Solorio also helped establish Inova Labs as a leading brand for oxygen concentrators, according to a media release from Ottobock.
Prior to her tenure at Inova Labs, Solorio held the positions of director of marketing for ICAP Patent Brokerage and marketing coordinator for Ocean Tomo. She reportedly graduated magna cum laude from the University of Southern California and holds a bachelor of arts degree in communications.
“The diversity in Cali’s professional background in the areas of marketing, advertising, and public relations make her an exceptional fit for her new position,” says Rod McCrimmon, director of marketing for Ottobock North America. “Her experience in both domestic and global initiatives is also especially valuable as we add and expand marketing roles at Ottobock, and we look forward to her impact on company growth and performance.”